WORK
Pulso
Visual identity
Visual identity concept for Pulso, an authentic traditional bar that has been reinvented to give it a more modern and sophisticated approach, designed to attract a modern public that loves experiences in company and good traditional Spanish gastronomy. The visual identity preserves a certain nostalgic character of Spanish traditional bars, reinterpreted and stylised to give it a fresher and more contemporary touch in tune with current trends. The primary colour chosen for the identity is a crimson red that stands out and catches the attention of users. It symbolises passion and desire, qualities that are present in every Pulso dish, made with the best ingredients to offer an experience that goes far beyond taste.
elDiario
Web design
Redesign concept for eldiario.es website, made for the Interface Design subject. The aim was to create a simple, intuitive, and user-friendly interface while standing out from other media web designs. Content has been organized on different cards that overlap each other, making it easier to identify the different sections. Small circular cards with horizontal scrolling have also been added in order to highlight specific sections, such as featured news, inspired by current UX/UI design trends. A filter button has also been added, allowing users to quickly customize the news displayed on the homepage. The result is a design that aims to enhance user navigation while being visually appealing and distinctive.
500PTAS
Brand identity & packaging
The design of 500PTAS wine label is a nod to the classic orange price tags of small local stores with a modern and simple design. The label pays homage to tradition, underscoring the brand’s commitment to offering a well-crafted product while remaining affordable and accessible to all budgets, as the name suggests. The design captures this balance, with a fresh, minimalist approach that targets a younger audience looking for a high-quality wine without a hefty price tag. In addition to the labeling, the design extends to thoughtful business cards with a die-cut in the shape of the label containing the card’s contact information. It also extends to a consistent website, reflecting the brand’s approachable and authentic personality. The result is a brand that celebrates local roots while appealing to today’s market with style and simplicity.
Laten
Book design
Laten is a personal collection of 74 photographs I took in different places that I had the opportunity to visit during 2023. It is easy for some images and memories to be forgotten among thousands of digital files or printed on photographic paper and forgotten in some drawer, so I wanted to collect in a special way some of my favourite photos and have them more accesible for when I wanted to remember some of these places. The result was this small, carefully hand-bound book that, with a unique handmade character, serves as a window to special moments and places.
v.1.0 – 2025.03